"I've interviewed, visited, and profiled more than 100 medical professionals, medical students, and thriving practices. I gathered their dreams, goals, and most importantly, the steps that led to their practice success. At PracticeSpecialty.com, I combine this wealth of experience with digital content to give your online presence the winning edge!"
I bring you 20 years of experience in digital content creation for the health and wellness industry, and deliver no-nonsense, easy to maintain, digital tools for your practice marketing needs and patient communications.
Through PracticeSpecialty, I specialize in serving physicians and other health professionals in solo practice, as well as independent small and medium-sized group practices. I'll help you reach your goals by creating a more professional image and effective online presence for your practice to help you win your ideal patients.
I wrote more than 100 articles on health and wellness topics on behalf of employers and clients, many of which are published in trade magazines, newspapers, and on websites and blogs. While working for a leading university in integrative medicine, I taught business classes on online marketing, delivering key social networking and website strategies for chiropractic and naturopathic physicians launching their first practice. I interviewed dozens of successful doctors on how they built their practices.
Before serving the health and wellness industry, I worked in consumer advocacy and government affairs, changing public policy through effective media relations, legislative testimony, and grassroots communication strategies.
Owner & Consultant
Clients Describe Tracy as:
"Attention to Detail"
"On Time and On Budget"
"A Pleasure to Work With"
“Tracy helped me with my website design and did an incredible job. I am thrilled with the design and content. Tracy was delightful to work with and I can easily recommend her without any reservations whatsoever.”
Dr. Sharon B.
Psychology Group Practice
“Tracy at PracticeSpecialty.com has changed the way the world sees my practice. Her intuitive insight and attention to detail have made all of the difference in the world for all of my social media as well as my website!”
Dr. Ray I.
“Tracy was a pleasure to work with – very responsive and got the website done on time and on budget. I couldn’t be happier with my new website!”
Attorney specializing in Technology and Electronic Health Records